NOCD Projects
April 2023 - Present
Senior Director of Talent Acquisition
Network Operations Team
February 2022 - April 2023
Marketing Director
B2B Marketing & Business Development Teams
May 201 - February 2022
Senior Marketing Manager
B2B Marketing & Business Development Teams
Key Objective:
Contribute to company revenue growth & brand awareness through product supply expansion, payer marketing structure creation, partnership development, and multi-platform audience growth.
Currently responsible for team of 6.
Recent Highlights
2023
Over 330 FTE* Therapists hired as of October 2023
*Full-Time Equivalent
August 2023
Best Therapist Recruitment Month in Company History
41 FTE (48 Total Hires) in single month
Q3 2023
90 FTEs added to NOCD Network
105 Total Hires
Panelist at Marketplace Risk Conference
Panel: Building Customer Trust Through Authentic User Experience
Podcast Guest on The Dream Team Podcast
Discussing NOCD’s mission + attracting top talent.
2022 - Q1 2023
Product Supply Expansion
Implemented recruiting marketing strategy leading to 136 new therapists in 6 months, equating to 3,400 hours (50% of current network).
Considering NOCD’s blended national session rate of $135, this created $459,000 in potential new revenue.
Positioned company to have the best quarter in its history; achieving 1,750 new member sessions & 22,000+ total sessions in a month.
Included best hiring month to date for company.
This level of growth was achieved through strategic market planning, development of a well structured team, focused management, and a precise execution of that plan.
Industry Newsletter Implementation & Execution
Creation of company’s payer marketing structure
Building the base that contributed to the best payer rates in 2 years.
$25 increase of average national blended session rate — some individual rates increased by 60%.
Accomplished without major operational changes; instead through repackaging messaging & outcomes.
Examples:
E-book developed to tell story of company’s SBA Analysis - an actuarial study articulating cost of single SMI and how this company’s product can reduce that cost by millions PMPM, with the potential for saving the healthcare system billions.
Monthly Payer meeting decks designed to easily convey their member outcomes
Peer reviewed outcomes study in JMIR packaged into Outcomes Report
Development of payer-specific collateral
Development of payer / case manager portals
Creating new pathways for members to enter NOCD’s network.
Micro-site development, social campaigns & educational programming for staff and students.
University
Partnerships
Brand Awareness &
Partnership Innitiatives
Planned & marketed sponsored events raising brand awareness and educating and de-stigmatizing OCD for the general population & industry.
Multi-Platform
Audience Growth
In under 2 Years: Developed & implemented B2B marketing strategy, grew email segments to 45,000+ contacts, increased LinkedIn following by over 107%
NOCD Academy ·
NOCD Academy ·
Brand development, initial style guide & marketing for the NOCD Academy, NOCD’s continuing education program for healthcare professionals.
View Live Site
Original Style Concept & Continued Marketing
Objective: Continuing education courses for healthcare professionals intended to further educate providers on OCD and related conditions. Overall design should be developed to directly contrast the look and feel of other competitors in the space with clear distinction of sub categories and an overall cohesive voice throughout the entire student journey.
Outcome: Initial design concept approved and website developed. The site has been live for under 12 months, and in Q1 of 2023, the site is now averaging over 360 student registrants per course with over 2800 lifetime students.
Client: NOCD
Launch Year: 2022
B2B & Payer Marketing Branding ·
B2B & Payer Marketing Branding ·
Initial style guide & marketing for NOCD’s B2B & Payer audiences.
Original Style Concept & Continued Marketing
Objective: Create industry-facing branding that complements but refines the D2C branding model intended to be an educational and industry leading resource with applications for data presentation.
Outcome: Initial design concept approved and assets developed. Dozens of industry facing collateral and templates developed and utilized such as 1-sheets, booklets, pamphlets and presentation decks.
Client: NOCD
Launch Year: 2021
In-Situtation Examples
Click Deck To View
NOCD Shop ·
NOCD Shop ·
Company e-commerce shop & ready-to-ship products.
Site Launch & Product Development
Objective: Build and launch a predominantly internal site meant to be host branded items in order to boost team morale and serve as a way for employees to feel connected and express themselves while representing the OCD community and further educating general public.
Outcome: Site launched & products developed. All initial designs by Alexandra.
Client: NOCD
Launch Year: 2022
